When looking for new sales & marketing tricks, it might serve us well to look to other sectors and apply what has worked there to your own industry.
For example: Carbar autos are having great success in borrowing from the tech industry trial (14-day software trial) which is now being done by all new Saas companies but not adopted by other sectors.
This is really clever! It takes away the fear of; am I gonna enjoy riding this car? is it a lemon? does everything work? etc…
What if we applied other things, which have worked for other businesses, such as “if it’s not delivered in 1/2 hr. it’s free” etc…. Hope you enjoyed this little article .
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