When looking for new sales & marketing tricks, it might serve us well to look to other sectors and apply what has worked there to your own industry.
Carbar autos are having great success in borrowing from the tech industry trial (14 day software trial) which is now being done by all new Saas companies, but not adapted by other sectors.
This is really clever! It takes away the fear of; am I gonna enjoy riding this car?
is it a lemon? does everything work? etc…
What if we applied other things, which have worked for other businesses, such as “if it’s not delivered in 1/2 hr. it’s free” etc….
Hope you enjoyed this little article