Is Your Logo out of Date?

update your logo

How often should you update, freshen up your Brand?

I was talking to a friend recently who ordered new cabinetry, through a builder, she said that when the truck pull up in front of the house she was really scared and questioned their ability to do a good job, why? because of their horrible logo! That’s right! she questioned their ability to do a job they’ve done for over 20 years based on an outdated logo on a side of their truck. Luckily for her, their lack of taste in logos did not reflect on the workmanship, but it goes to show how much branding can communicate in a split second.

Like fashion or your hairstyle, your logo should get an update from time to time. The most successful companies update their branding and logo on an average of every 7 years. That’s something for you to think about.

What do you think about this subject?

2 thoughts on “Is Your Logo out of Date?”

  1. When I originally commented I clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove me from that service? Thanks!

    1. Hi Alexander, I’m really sorry this is happening to you. Off course I’m going to look into it, the only thing that I find puzzling is that apart from you, there are no other comments on this blog post. Are you sure you’re receiving this from my site?

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