The Romance of Entrepreneurship

entrepreneurship

It’s official! Business is sexy!

Today, it’s trendy to say: I’m an entrepreneur, people romanticize about business, but as it is with a true real life romance, you have to be prepared for the highs and lows, and in all honesty, there’s a lot of lows.

You have to have real thick skin and high pain threshold to survive this thing called entrepreneurship,  but nobody wants to talk about lows, only the highs.

The media often paints the life of an entrepreneur in happy colours, but nobody sees you late at night, when the going gets really tough, when you can’t sleep even though you’re absolutely exhausted, faced with a challenge which needs to be solved and you have no idea how you’re going to do it…..

With every business endeavor you’ll meet challenges which could potentially make or break you (and your business), are you willing to fight for it? to use every last bit of resources and creativity to get you through to the next stage?

When your resolve gets tested (and it will), are you prepared? What’s your strategy? are you exercising those thought muscles?

I’d love to hear what your strategy is….

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